Cameron Frick's Blog

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October 5th, 2011 by cameronfrick

Apple unveiled the iPhone 4S to the United States yesterday morning. Apple’s big announcement came after much debate whether it would be the iPhone 5 or an upgraded version of the 4 next in line for the company. At&T uses a faster technology package called high-speed packet access, that increases download speeds to as much as 14.4 megabits per second. AT&T’s counterparts, Verizon and Sprint use a package called CDMA, for which there’s no comparable speed jump. Consumers seeking to purchase the new iPhone 4S will most likely head to AT&T. What did AT&T do to attract these new customers?…Not much! AT&T did in the past choose HSPA over CDMA but at the time there was no real benefit between the two. It was just a choice to take a risk of going along a different path then Verizon and Sprint. It definitely paid off! Although Apple will most likely thrive with the addition of the new product to its line of many high demand products but at the end of the day AT&T is the real winner.

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