Gordie Dutka’s blog on Product Placement spiked my own interest on the topic. I discovered that products placement is present in nearly 85% of TV shows and movies. Often, people think that product placement is quite obvious, but I think that if you aren’t looking out for it, you probably won’t see it. Gordie used the example of Junior Mints in Seinfeld. Seinfeld was a show that I grew up watching almost everyday and I remember seeing that episode at least a few times….but I never thought about how much Junior Mints would have payed Seinfeld to feature their product. 
My personal favourite example is Coke in American Idol. A show like American Idol that averages 26 million viewers each episode must receive a massive amount of money from Coke. I used to wonder how they afforded to pay their judges millions of dollars per episode but I think payments from Coke and Ford, whose products are featured in every episode, explain it.
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