Coming into my first marketing class I really had no idea what to expect. With marketing being a topic that I had never really been introduced to before in a academic way I did not know whether is was going to be something I enjoyed or strongly disliked; being extremely inartistic and having a very little amount of creative skills I was leaning towards strongly dislike – I could not have been more wrong.
After just the first class I new that marketing was going to be one of my favorite classes of the semester, if not the #1. In a small class environment it really allowed me to get everything out of the class that I wanted. The teaching style was perfect for my learning and it allowed me to understand everything. I was able to grasp a great understanding of how marketing really worked; how and why marketers attract the attention of the consumer, and why the consumer is susceptible to so many different forms of advertising.
From a student who plans on pursuing finance, marketing originally seemed like something I would just want to brush of and not really ever care about. However, my marketing class became something that I truly enjoyed – the in class activities, the open discussions, and the way the class was being taught. Looking back, my only regret is that I did not commit myself even more to the class.
From the course I was able to take away a very broad, but very important overview of marketing as a whole – something that I now plan on pursuing even further throughout university.