Every time when we talk about this company, Coca Cola, we immediately think of Coke.

However, as people become more concerned about obesity and health-related issues, many would pause and think before they open the coke.

According to this article, With Soda Volume Down, Coca-Cola Pushes Teas And Low-Cal Drinks, there is a slowdown in China and Europe’s sales. Moreover, I believe the soda drinks industry has reached its maturity stage in the PLC cycle. All products look alike (they are all sodas), it’s mainly those big brands that are competing against each other (e.g. Coke and Pepsi, 7up, etc). Demand for such drinks is not increasing either (the article above mentioned that sales in US is pretty saturated). In order to further generate sales, the company would either have to think of ways to stead sales from its competitors or create a new product line or brand.

I think Coca Cola has successfully developed a few product lines such as water (Dasani) and tea. A recent news reveals that Bad News for Big Soda: U.S. Water Consumption Passes Cola. This new trend of health awareness has led people to purchase more healthier drinks such as water! Having said that, Coca-Cola company bought Dasani and tries to capture the whole beverage market (water, coke/ diet coke, tea, and some other energy boosting drinks).

In addition, I was looking at Coca-Cola’s Company Website for Taiwan and was surprised to find out that one of the popular drinks – “shuang jian mei cha” is actually under this company!

“Shuang jian mei cha” is a drink that emphasizes on weight control and metabolism. It’s a tea consisted of several healthy ingredients (e.g. green tea, rice) and 100% natural. While launching this product, Coca-Cola is able to capture those health-conscious consumers.