Twitter is working hard to implant itself into the TV advertising economy and in recent months has partnered itself “with television content owners such as CBS, MTV and the NFL through a program it calls Amplify.” (Canadian Business) They seek to up their TV advertisement revenue stream from its current %1 to a potential %5-15 over the next couple of years. Twitter is pursuing to undertake a bigger role in the TV advertising economy because their statistics show that it generates thousands of tweets about live TV shows every hour. For example, “the recent finale of “Breaking Bad” generated a record 1.24 million tweets. The conversation peaked at 22,373 tweets per minute according to analytics firm SocialGuide.” (Canadian Business)

With constant and growing consumer interacting between live TV shows and thousands of tweets, Twitter is looking to use their social networking platform in ways that allows marketers to directly connect with consumers by allowing them to “beam real time video-clips to Twitter users who may have seen —or could be interested in — their TV programming.” (Canadian Business) In conclusion, twitter will be used as another social face for mobile TV advertisement and look to use this as an advantage over Facebook who as of now says they aren’t seeking to earn revenue from TV partnerships but instead “focus on helping people discover great content”. (Canadian Business)

Source: Canadian Business http://www.canadianbusiness.com/business-news/twitter-tunes-into-tv-chatter-sees-future-in-advertising-partnerships-2/