Images of Mexico in the movie “The man from Acapulco” include sombreros, the classical “Mariachi” band playing “Rancheras”, beaches, typical colonial squares, and a selection of prehispanic figures and buildings like pyramids, temples, Aztec and Mayan deities, among others. It seems like all these mexican images are not important in the movie in terms of historical or cultural meaning, but rather as a scenario or scenary that serves as the decoration of an Action Adventure film. It makes a parody of the James Bond series, but also of the later Indiana Jones saga, or of The Adventures of Tintin, where a white male protagonist who has a cultural or intelectual background “conquers” exotic lands in order to solve misteries, crimes, or to make anthropological or sociological discoveries that the people from this land couldn´t make. Mexico, in this sense, is just a pretext for the storyline to be told.

Mexico is also a dream of Mariachis and beautiful beaches in the mind of a french writer, who has already written more than 40 books with the same scheme, reflecting what has been referred to as “Bad literature”. Merlin has a deadline, so he must write whatever comes to his mind. It appears not to be a work of art, but instead an automatic practice just to make some money and subsist. The film, im my opinion, arouses the question about the process of making a work of art (¿It is in fact art?), and how it can transfer from book to film in an automatic way. A First World type of “art”, that uses representations of exotic scenarios to develop an “intriguing” plot that leads, always, to the same end.