An athletic gear company, best known for their yoga gears, Lululemon announced their stocks and the shortage occured in their products. 20 years old, Vancouver based company Lululemon, showed their reports of their sales and revenues. From these reports we can see their increasing both in their stocks & inventories and also in their revenues. According to their reports, Lululemon is increasing their revenues from $186.8 million which was athe last year’s numbers to $285.7 million. We can see that it is a 53% increase, and they only achieved that increase in one year.

On the other hand, Lululemon has failed in their predictions and they had some problems about the amount of products on their shelves. This year, they are increasing the supply of products and now their predictions are also rose up as same as their revenues. After these official reports, Lululemon is considered one of the fastest growing companies in the first quarter of 2012. Now, company is planning to increase their style and innovations on their products. Also, company began to increase their inventories and stocks in order to satisfy their customer demands.

In contrast, company can be described as success in their sales, but in order to not face this issue again, Lululemon has to make some changes in their marketing research & strategy.

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http://www.cbc.ca/news/business/story/2012/06/07/lululemon-shares-guidance.html

According to the news, CEO and the chairman of the NewsCorp, Rupert Murdoch is charging for corruption and phone hacking in England. He is considered as the emperor of his news company and his company is considered one of the biggest news corporations by consulting and statistical firms and economic magazines. He is one of the oldest person in that business and he began this business nearly 60 years ago. After the successful 60 years, nowadays, we are hearing his name mostly and his company name, News Corp with corruption and phone hacking rumors in England. His newspaper company NewsCorp is one of the major newspaper company in England and they have a nice brand image in public opinion. After the explosion of these scandals, the newspaper company is facing with serious and critical issues and they are losing their investors and value of their shares day by day. He is charging as bribing, unethical business image, attack on people personal life, and using people personal information and publishing them in public platforms. So, there is a serious problem about business ethics and using media in a bad way. After the charges, the owner of the Rupert Murdoch, made an announcement of shutting down the newspaper company, and he will resign from his board membership in the United Kingdom newspaper companies. Considering his name with corruption is effecting his shares and his company image very badly, and unfortunatety, there is a formidable negative change coming on his both personal and professional image.

Bibliography:

http://www.guardian.co.uk/media/2012/apr/26/murdoch-admits-phone-hacking-coverup

http://www.presstv.com/detail/188126.html

http://www.nytimes.com/2012/07/22/world/europe/murdoch-resigns-from-british-newspaper-boards.html

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