I was thinking back to Michelle Holme’s blog about billboards, which made me think of other eye catching billboards that seemed to resonate with the consumer. One that I remember was made the Economist. As people walk under the lightbulb, it would light up, because one of the slogans the Economist has is, “The Economist is full of good ideas”. Billboards not only need to grab the attention of the consumers right away, like they did in Michelle’s billboard experience, but they also need to show the entire purpose of the brand itself, since even if it’s eye catching, but there is no significant meaning that demonstrates the brand image, the consumer wouldn’t relate the memory of it back to the product itself.