Week 10

This week opened my eyes to how big of an effect media can have on a community. The introduction of the radio connected people throughout all of Latin America in a way that had never happened before. People from the country and isolated communities were able to listen to the same things, and feel the same way, as people in large cities on opposites ends of the country. I can only imagine the excitement and curiosity of the people when the radio was first introduced. I found it very curious that the radio had the power to connect people in such a way that it was even able to spark a sense of national belonging in the hearts of people. A great example of this was the role of samba in Brazil. Samba was so popular in Brazil that even president Getúlio Vargas tried to link samba to his “Estado Novo” in an attempt to gain supporters and increase his likability in the country of Brazil. Perhaps his plan would’ve worked had he not failed to consider that the introduction of the radio also provided people with much more power. The power to make judgements based off the way he presented himself. He was now forced to think carefully not only about the message he was sending, but also the way in which he delivered this message. Another factor that he failed to remember was that people now had the power to choose whether they would listen to what he had to say, or turn the radio off. Perhaps if he had used this new technology more effectively, his story would have ended differently. In contrast, María Eva Duarte de Perón was a politician whose success was largely attributed to her use of the radio. “She found her voice in the era of amplified, broadcast, and recorded sound,” is the perfect line to describe Evita’s rise to power. She used her voice to deliver her message to regions where she would have never been able to before.. Her voice was her greatest weapon and it allowed her to move people all over the country. Perhaps it seems a little silly to us now, to think that politicians did not think to use new technology available to them as a resource to help them gain an advantage. However, it was this concept that often determined which politicians would have a successful future like Evita or fade into the past like Vargas. It makes me question, how would things have been different without the invention of the radio?




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