Courtney Davies' Blog

Just last week, Apple introduced the new iPhone 4S. The iPhone 4S is similar in style and appearace to the iPhone 4, however there are multiple applications and a new operating system that distinguish the iPhone 4S from the iPhone 4.

http://www.apple.com/ca/iphone/features/

Preorders for the iPhone 4S reached one million in just 24 hours of opening to the public. This is the most first-day preorders that Apple has received for any of their products. Many critics were disappointed in Apple’s iPhone 4S but “Apple still rakes in more smartphone profit than any other company” (Akkad, Omar El). RBC analyst Mike Abramsky predicts that that number of iPhone 4S smart phones sold in the first week of sales will be 3 million.

http://www.theglobeandmail.com/globe-investor/markets/stocks/chart/?q=AAPL-Q

The graph above illustrates the sales of stocks for Apple over the past couple of months. Apple has successfullly marketed itself as the leader in smartphone technology. With the new applications on the iPhone 4S, such as the Siri application, Apple continues to produce popular mobile devices that are in high demand. The amount of preorders, despite the negative critique, demonstrates how dominant Apple has become in the mobile phone market. Apple’s strong brand name and world-wide reputation as a business somehow enables the company to sell products even though the general public is on edge or society is struggling.

Akkad, Omar El. “Apple Books a Million IPhone Orders in 24 Hours – The Globe and Mail.” The Globe and Mail. 10 Oct. 2011. Web. 10 Oct. 2011. http://www.theglobeandmail.com/news/technology/tech-news/apple-books-a-million-iphone-orders-in-24-hours/article2196807/.