Apple and Samsung are currently the world’s two largest manufacturers of mobile phones. Both of them try to innovate their products and advertise mobile phones to customers. As competitors, they also reposition each other into worse situations in order to be benefit from it. Since April 2012, Apple and Samsung have been caught up in raging patent fight; Apple sued Samsung for copying the designs of their Ipad and Ipad 2. Apple sued Samsung for 25 billion dollars in damages. In general, experts view this as future product protection for Apple, because 25 billion dollars is really not a big amount of money for a company, which is worth over 100 billion dollars. At the end of August, the court in California judged that Samsung should pay for 10 billion dollars to Apple.

However, Apple is not satisfied with this result, and they requested the court to rule that Samsung must pay another $707 million in damages to Apple. In addition, Apple appealed the court to enact a statute that would forbid Samsung’s infringing products being marketed in America. People commonly consider this to be the way that Apple will take back the lost market from Samsung. Apple has a history of similar lawsuits，Apple once used the same method to crack down on HTC when it won the highest market share.

The purpose of patent suits is to delay competitors’ ascent, and bring severe consequences to vulnerable competitors. It’s interesting to see how Samsung might react to this and fight against it.