With the development of online trading, the markets of delivery and transportation expand apparently. Nowadays, in China, there is a popular delivery company named Shun Feng Delivery whose competitive advantages are similar to West Jet’s: good customer services and low cost.

One of the most important elements has contributed to the success of Shun Feng Delivery is that the delivery company open their chain points as convenience stores. This special feature of the chain points brings significant benefits. First, compared to the chain points that only act as the post offices, Shun Feng’s chain points could save more money.  Because selling goods and commodities could also earn profits, which effectively reduce the rental budget. Second, operating a few convenience stores could attract larger flow of customers. While the customers are buying stuffs, they also see the brand image of Shun Feng Delivery. So there is more chance for customers to experience the process of realize, think, desire and then make their action to adopt the services of Shun Feng. The function of these convenience stores could be free advertisement as well. These two benefits we have mentioned make Shun Feng is able to delivery a better delivery services at a lower price. Last, as a combination of convenience store and delivery retailer, the chain points could be more convenient for customers so that the company could delivery good customers services effectively. Since the special operation form of convenience store, the chain points have been widely distributed. Almost every big community of metropolis in China has one chain point from that company. So Shun Feng is able to guarantee that whenever you need, we could come to deliver our services in an hour. Therefor, customers will be more satisfied when their items could be delivered in time.

After reading Menglu Qian’s Blog, I come up with the Starbucks’ logo revolution. Although Apple and Starbucks are in the totally different industry, their logos both illustrate their development and encompass their visions for the future.

Recently, after Starbucks celebrated its 40 years anniversary, Starbucks unveiled its new logo. The current popular logo is merely the green and white siren, without the words “ Starbucks Coffee”. The reason why the Starbucks’ logo had been designed like this are: First, it might explore its market beyond the coffee market, for example, the tea market. So the Starbucks get rid of the words of “Starbucks Coffee”. Second, similarly, Starbucks could expand its product lines other than coffee, such as food, smoothies and music sales. Without emphasizing on the coffee, Starbucks has more space and flexibility to think their new competitive advantages. Third, the light green color may represent Starbucks’ environmental awareness. All the cups in the Starbucks retailers could be easily recycled. In addition, recently Starbucks launched a pilot mobile payment scheme that all the payments could be paid by customers’ smartphones.

All the changed details of the new logo represent how Starbucks implement its competitive advantages to satisfy the customers’ needs, while how to position Starbucks itself for the future.

http://www.starbucks.com/preview

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As we all know Holt Renfrew is one of the famous worldwide shopping center.It aggressively target the affluent with luxurious fashion accessories. Though there is a smaller clientele for luxury goods than for normal good, there is still a large market for Holt Renfrew. The company mainly targets itself to attract travelers, immigrants and wealthy locals. The Holt Renfrew branch in Vancouver demonstrates this marketing strategy. Renfrew has numerous top brands which is very convenient for the local wealthy consumers to purchase designer products from Europe. In addition, to attract the consumers to come back, Holt Renfrew will constantly send emails about new products and discounts to customers whoever have shopped there before. Moreover, the company of Holt Renfrew attracts Vancouver tourists with its well-known reputation in selling designer products and the good customer services, almost every brand has a few servers who can speak several languages to satisfying customers who do not speak English. Therefore, there are a great number of customers shopping at Holt Renfrew everyday for luxuries.

From the previous analysis of Holt Renfrew’s market, having its store located in an central area is extremely crucial. If one Holt Renfrew locates in Victoria instead of Vancouver, it may not have such a big market since the transportation to Victoria is not convenient and people live in Victoria are not rich compared to the residences in Vancouver. Hence, Holt Renfrew needs to be located in some big cities such as Toronto, Quebec, and Cagily to achieve the large amount of wealthy consumers