blogs.ubc.ca/chiyuan

https://www.youtube.com/results?search_query=justin+bieber+never+let+you+go&aq=9

 The 21st century is a era of Internet, the rapid growth and mass use of internet has completely changed people’s daily life. Websites such as Youtube, google and facebook also provides new ways to market new product or anything.

Justin Drew Bieber is a Canadian pop–R&B singer.^[2][3][4]Bieber was discovered in 2008 by Scooter Braun, who happened to come across Bieber’s videos on YouTube and later became his manager.  His debut single, “One Time“, was released worldwide during 2009, and charted within the top 30 in over ten countries. It was followed by his debut release, My World, on November 17, 2009, which was certified platinum in the United States, making him the first artist to have seven songs from a debut album chart on the Billboard Hot 100.^[10] His first full studio release, My World 2.0, was released on March 23, 2010 and has since received similar success; it debuted at number one and within the top ten of several countries and was certified platinum in the United States. It was preceded by the worldwide top-ten single, “Baby,” in January 2010.

The Justin Bieber phenomenon has been heatly discussed by people. Of course he is a very gifted singer and has a beautiful voice, the media he uses to broadcast and market himself also counts a lot in his success. Maybe at first it is just personal hobby to upload his own videos to youtube, but the result is unforeseeable. Even though he’s become very famous now, the internet fans still contribute to a large piece of the whole Justin fans.

This is a great success that catered for this new era. After Justin, there are a number of young singers that also put their videos on youtube and many of them has  become well-known by people. We cannot deny that the internet has become an indispensable part of people’s life and if we use wisely it will create countless value for us.

Blizzard Entertainment, Inc. is an American video game developer and publisher founded in February 1991 under the name Silicon & Synapse by three graduates of UCLA, Michael Morhaime, Allen Adham and Frank Pearce. Based in Irvine, California, the company originally concentrated primarily on the creation of game ports for other studios before beginning development of their own software in 1993 with the development of games like Rock N’ Roll Racing and The Lost Vikings. In 1994 the company became Blizzard Entertainment Inc before being acquired by distributor Davidson & Associates. Shortly thereafter, Blizzard shipped their breakthrough hit Warcraft: Orcs and Humans. Blizzard went on to create several successful PC games, including the Warcraft, Starcraft and Diablo series, and the MMORPG World of Warcraft.(wiki)

It is now the world’s most famous game company and 

Currently, Blizzard has three main franchises in the gaming industry: warcraft, diablo and starcraft.

I’m not a game fan but a lot of my friends are a loyal player of Blizzard. Especially the large online game warcraft universe. Different from EA, Blizzard has its own marketing stragety. If you are familiar with EA, you’d know that EA releases a lot of games every year and because of its high production its brand value, it makes a remarkeble profits.

But Blizzard are quite different, it has only a few games since its foundation. But most of its games have become classic and would never be surmounted. Blizzard wants every game to be perfect. Also, it has a very efficient marketing strategy. Such as starcraft 2, before releasing the game, Blizard has released a lot of wonderful details of the game. And this made a lot of players want to play the game very much, but it still took Blizzard a long time to release the game. Then after releasing, the sales are a miracle.

This marketing strategy is kind of challenging players’ patience and we cannot deny that it made a great success!

The theaters begin to show the movie Harry Potter 7 today. I’ve been a fan since I was in primary school and it has been many years that I care about the series Harry Potter.  I remember that this series has been the most successful money makers in the fairy tale field. Whether or not it’s the movie, book or its accessories, even though the big theme park based on HP in Orlando has been proved a great success.

When I grow older I begin to wonder how this character has become the world most famous wizard. We cannot deny the brilliant plot and world in HP. But it is not the only fascinating book in the world. So even though I’m not perfectly sure about all its marketing strategy, but whoever did the marketing for HP must be really brilliant.

But based on my own experience, there is something about HP that did make me more attracted to it. I can recall clearly that the first four books about this series were published about a book a year. And it has appealed a great number of loylty fans. And we were all very excited about ther fifth book, but it took  a really long time for the fifth one to come to market. During that time, a lot of other people became fans of HP because a lot of original fans were complaining about the late coming of the fifth one and they were interested in this magic book.

Maybe this is just a coincidence because a wonderful book takes time to be finished. But in my own opinion I think that if this is a marketing strategy, no doubt this is a wonderful strategy. Anyway the truth would never be known but we cannot deny the fact that HP has become immortal in all people’s mind in our generation.

This is my second year and next summer we are going to choose our option. I’ve been studying marketin for nearly a term and I found myself really interested in this field.

Because I heard other student say that if your option is marketing, in your third and forth year you will have a lot of group project to do. I like group project. I think it is a special kind of assginment and it is a great opportunity for me to practice English. Because I come from China and my spoken English still need a lot of practice. Group project is a great chance for me to improve this.

Although a lot of people say that if accounting is your option, it would be a lot easier for you to get a job after graduation, I don’t want to choose my option simply based on that. It is true that at the very beginning accounting people seem more professional and can find a job easier, but marketing focuses on the business circle as a whole and is very important for people to understand if they want to start their own business. Also some people argue that everyone can do marketing. This is not true at all. There’s some important thing about marketing that you will never learn by yourself. You can only grasp the essence of marketin through logical training and abundant knowledge. I look forward in majoring in marketing.

Last week in China there appeared a very big war between two large internet companies. One is tencent company which is the biggest Internet company in China. Its most famous is QQ which is an IM software just like MSN in North America. It has more than 0.6 billion users in China and we can say it’s the monopoly in this field. The other company is 360 company which focus on antivirus software. It came into being saveral years ago and it has been growing in a very fast speed because its antivirus software is completely free and because of this in several years it gathered about 0.2 billion users. But it is still a very small company compared to Tencent. 

About several weeks ago 360 which is the antivirus software suddenly announced that QQ has been searching users’ private information for all the time secretly. And then QQ said the search is for users’ safety because in China there are a lot illegal QQ account stealers and with the private information it would be easy for QQ to retrive people’s account. And the war started at that time.

Because in China, the internet business is very competitive and in order to survive and grow you must learn how to market yourself. I think the reason that 360 dares to challenge the monopoly Tencent is because it want a big growth. But to open a war against Tencent is very dangerous and I’m still expecting the result of the war. But we can infer from this war that the internet business is very compatitive and it is important for you to market your product and your company. But you must use a good way to develop a marketing strategy. As long as you do enough marketing research, you’d succeed!

Today I read news about the Forbes List of 500 richest people in the world and in China, And found out that a lot of new people on the list are involved with the Internet,such as  the world-famous founder of Facebook, Mark Zuckerberg. In China, on the list you can still see some founders of those famous websites, such as Robin Li who founded the biggest search website :baidu.com. And also Jack Ma, who is the founder of alibaba.com, has already been written in MBA case in Harvard University’s business school.

I’ve read about their founding business history, and at first it was really hard for all of them. Because at that time the internet has just appeared in China and most of people did not know what it is. So most people stil don’t trust this completely brand new product. Jack Ma used a lot of marketing stratery at first and he insisted on the strategy even though there was no profit.

Up till now, the Internet is still a high-growing field and is very profitable if you have the forseeing sight and technology. In this filed, the most important thing is technology of course, but I think the second important thing is marketing. Because in this highly competitive field , whatever you do, there must be a lot of others doing the same as you. You cannot rely on that your Internet product is much better than others, then in order to attract more users, marketing is very important!

Now there are still a lot of website doing web 2.0 SNS such as Facebook, but no one succeed like facebook because facebook has over 5000000000 users. We can’t deny the marketing strategy at first that facebook used to achieve today’s success!

today when I was sufing the internet I saw an advertisiment of coca cola. At the beginning, there is a little boy who’s thirsty and wants something to drink and then he comes to a vending machine that sells coke, pepsi, sprite and so on. Then the boy takes out a coin and pushes the pepsi button. And put that on the ground. Then he does the same thing again and buys another pepsi and puts that on the ground again. Then he steps on the two cans of pepsi and then inserts another coin and presses the coke botton on the top of the machine——all he needs is the coke, simply not tall enough.

I found the ad very amusing and then searched some other coke ad and found that the coca cola ads are very classic! Most of them involve humour and some of them include a lot of special computer effects.

But then a question came into my mind: what’s the main purpose for companies like coca cola to make advertisement? Because for companies like them, almost everyone in the world knows about their product and their quality. Why do they invest a lot of money to market their product ?

Maybe for companies like them, their advertisements’ function is to make people laugh than letting people know about them. And for those leading companies in the world it is their duty to maintain a important part in the world marketing environment. And maybe it is too early for me to understand the whole picture of coca cola. I think as my working experience and marketing knowledge grow, I would understand that better in the future.

I read a piece of news online today said that in China the average age of those famous movie stars are very old. The average age is over 40. And the entertainment cycle is very immature. It is very difficult for young generations to succeed.
Actually I’ve heard this kind of information before. Because in China, those big movie companies only focus on profits, in order to get an impressive box office, they only invite those stars that people have already known about. Most people are very busy and will not pay for the films that has nobody famous. The young people can only shoe up in small-budget films so it takes long time for them to succeed.  That is really a bad phenomena in film production.

So I’m wondering why this happens in China, actually if you want a movie to succeed,  inviting famous actors of actresses is not the only way. Like Harry Potter or Twilights in North America, at first they have no famous stars but a bunch of young people. However, at the beginning they had a great marketing strategy to attract movie funs. And at last the made a great success in movie history.

So in order to let Chinese movie production get to a mature phase, those big companies should not focus only on profit, but should also use marketing strategies. That would be good for both young movie stars and the company itself.

This week is really a tough week for me for I have three midterms.  And I almost forgot the market blog, but maybe it is kind of a habbit to write the blog now, so at the end of this week it reminds me that I need a new post.

Think carefully , there is still a lot of interesting things happened this week. And I think the one I’m interested in the most is that some of my friends got together and opened a small home restaurant for barbecue delevery.

And they told me that the food there is really good and the only thing they need is to let more people know about their little business. And it came into my mind immediately that this is a typical case of marketing. So I asked them what marketing skills they are using now. They told me that they had one advertisement one a forum. And sometimes they send out printed ads on the street to people walk by.
I think they’ve done a good job for the beginning. For at the beginning there is less money to support a large marketing activities, I told them they should try to post more ad on forums for the internet is a fast and money-saving way for marketing at first. Then when they earn money , invest amout of that into printing ads.

As time goes on, when they have a number of stable customers, theyn may have a membership that let the custermers help them to let more people know. Maybe if a customer suceeds in advertising there business, he can get a discount or some bonus.

Anyway these are simply my ideas, but it is really interesting to marketing for a business.

Last week is our first week of our group project this term. And in class we focused less on textbook but more on the group assginment and to let us meet our group. We are group 23 and there are five people in our group. After some discussion about ther companies that we can choose from. Our team settled for Amazon.com.

During the research, it entered my mind that internet company has become an important part in our daily life. There are a lot of large internet companies such as google, facebook, ebay, youtube, and amazon. They’ve already become famous.But years ago when they were small companies, they still need marketing skills.

I think for those IT companies, their marketing skills should be different from other industries. They should focus more on internet. From on sight, this makes them easier because internet is a very fast way to communicate information. But on the other hand it is also hard for them because people on the internet are very complicated and there are so many categories of peopls. So the marketing for those companies still needs a lot of work.

In China, there is a very big famous website called taobao.com. That is very similar to ebay. Now in China as long as you use internet-shopping, you would need that website. I read books about that website and learned that at the very beginning it was also very hard for taobao. And the executives used many ways to do the marketing. One of them is to be the sponsers of very big performance. And that really made a lot of people know about the website. It also used a lot of other methods. In taobao, the most important thing is to be honest to customers. And that’s why it is now the biggest one in China and also has a very big influence in the world.