today when I was sufing the internet I saw an advertisiment of coca cola. At the beginning, there is a little boy who’s thirsty and wants something to drink and then he comes to a vending machine that sells coke, pepsi, sprite and so on. Then the boy takes out a coin and pushes the pepsi button. And put that on the ground. Then he does the same thing again and buys another pepsi and puts that on the ground again. Then he steps on the two cans of pepsi and then inserts another coin and presses the coke botton on the top of the machine——all he needs is the coke, simply not tall enough.
I found the ad very amusing and then searched some other coke ad and found that the coca cola ads are very classic! Most of them involve humour and some of them include a lot of special computer effects.
But then a question came into my mind: what’s the main purpose for companies like coca cola to make advertisement? Because for companies like them, almost everyone in the world knows about their product and their quality. Why do they invest a lot of money to market their product ?
Maybe for companies like them, their advertisements’ function is to make people laugh than letting people know about them. And for those leading companies in the world it is their duty to maintain a important part in the world marketing environment. And maybe it is too early for me to understand the whole picture of coca cola. I think as my working experience and marketing knowledge grow, I would understand that better in the future.