Comm 296 has begun for nearly two weeks and I’ve had an overview
about what is marketing. Among all the commerce courses, I thing marketing
is a very special one. Because it does not have the precise calculation that we
have in finance, or the accurate principles in accounting, but what is
important in marketing is the full consciousness about the whole society.
And for me, I think marketing is a field that requires talent. After taking
commerce courses, we can all have a skillful marketing knowledge, but if you
want to succeed in this field, which means to make your product successful,
I think there is something you can’t learn from the book, and that is the
talent you need if you want to make further progress.
And for me, although I’m not sure whether I’m good at this field or not,
I’m very interest in marketing. During my daily life, I’m very interest in
new-born companies and how they are going to develop. Because in our life
there are always hundreds of brands making the same category of good.
Some of the brands are very famous, such as starbucks in coffee. So for
other small companies, in order to survive, they must have a special way
to sell their product, and besides the quality of good, the most important
thing required is marketing. And some of the small companies can really
make well-qualified stuff, and I believe with a good way of marketing,
most of them would succeed.
we haven’t learned so much marketing yet and those are simply some of
my personal ideas about marketing. I believe with our learning about
marketing this term, I’ll have more sights about this field that I’m really
interested in.