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Costco

All ages love costco. Why is this? The first people I encounter as I walk into Costco are greeters who give you coupon discounts, who wouldn’t like that? Costco provides a diversity of products and services: technology, food, jewellery, clothing, optical centers, make-up, bakery, photo center and etc.  Costco as a wholesale targets food businesses, because everything is in large packages at a low price, restaurant owners find this an excellent place to purchase inventory. That is why you would look at the shopping cart beside you and see five stacks of coke packages or a whole cart of bread loaves. This allows families of all ages, consumers of all genders, businesses of all types to purchase everything they need together at the lowest prices. However, one negative aspect of Costco is the crowdedness and the long line ups, but this is unlikely to affect a consumer because not very often is it a consumer lining up for fifteen minutes for one item, but instead for an overloading cart of items.

Since I was young and until now, my favorite part of Costco are the in-store demonstrations. The employees also do a wonderful job in  educating you with the advantages of the food,   how to cook it well, and to tell you the price and etc. This was very effective in persuading my parents to purchase the item. Therefore, not only do they entice us to buy the food but they make my shopping experience at Costco even greater,because who doesn’t like food? Lastly, by the time you are tired from shopping and would like to rest, there is a food area for you and your family to enjoy an icecream, burgers, poutines, pizzas, and more at low prices and great taste. By the time one exists Costco, they will always come back.

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Nike+Ipod

This is a nike and ipod shoe that acts as a perometer,. Lately we have been discussing about marketing mix: product, price,place, and promotion. This product measures the distance that a runner has  ran, provides suitable music, and records the runner’s progress online.

The product is a shoe with an ipod perometer  inside that vocally informs the runner of their progress  instead of reading their progress while running. In a running mode, there are driving tracks chosen to add an extra push indulging the runner in their motions. Lastly, this ipod can link to a site where runners can join groups and share their progress making running an interpersonal sport.

The price of this product is $29 but a specialized shoe is required of $100. Consumers may wonder, do they really need the shoe and is it really worth the price, when what they want is the pedometer itself. Nike could in response, change the shoe so that  it has enhanced features in appearance, comfortableness, studiness, and unique soles to make running more enjoyable. Alternatively,they could maybe increase the price of the pedometer and decrease the price of the shoe.

The place selling this shoe is in Nike stores where the company can expand into sport stores  that sell Nike such as sportchek, sportmart, and maybe even apple.  As for promotion, this product has been out for awhile now but it is not that popular. There needs to be increased advertising, posters, and having this nike+ipod shoe as a prize given for a draw? Both Nike and Apple are two very influential brands but must attract runners that trust and value both the brands. Some questions need to be answered. How could Apple attract runners?How could apple reach out to athletes? Maybe by using influential athletes in advertisements, sponsoring marathons and etc.

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