This is a nike and ipod shoe that acts as a perometer,. Lately we have been discussing about marketing mix: product, price,place, and promotion. This product measures the distance that a runner has ran, provides suitable music, and records the runner’s progress online.
The product is a shoe with an ipod perometer inside that vocally informs the runner of their progress instead of reading their progress while running. In a running mode, there are driving tracks chosen to add an extra push indulging the runner in their motions. Lastly, this ipod can link to a site where runners can join groups and share their progress making running an interpersonal sport.
The price of this product is $29 but a specialized shoe is required of $100. Consumers may wonder, do they really need the shoe and is it really worth the price, when what they want is the pedometer itself. Nike could in response, change the shoe so that it has enhanced features in appearance, comfortableness, studiness, and unique soles to make running more enjoyable. Alternatively,they could maybe increase the price of the pedometer and decrease the price of the shoe.
The place selling this shoe is in Nike stores where the company can expand into sport stores that sell Nike such as sportchek, sportmart, and maybe even apple. As for promotion, this product has been out for awhile now but it is not that popular. There needs to be increased advertising, posters, and having this nike+ipod shoe as a prize given for a draw? Both Nike and Apple are two very influential brands but must attract runners that trust and value both the brands. Some questions need to be answered. How could Apple attract runners?How could apple reach out to athletes? Maybe by using influential athletes in advertisements, sponsoring marathons and etc.