I was reading a blog focusing on marketing online,https://blogs.ubc.ca/irfandhanani/, where I read a topic on “Business, Social Media, and Management.” It talks about how companies use the internet to attract new customers and engage existing customers. I’ve always been distracted by the advertisements on the side of a website or a social network. Currently, companies buy shelves space from retailers to get their products reachable to customers. But now, companies will buy an online advertisement space on websites with high traffic. This ensures that their product or brand is being exposed to new customers. Once, someone opens that advertisement it will link it to the original website.
Another strategy is to make use of social networks and with the help with phones like apple and blackberry which has access to internet, students and highschool students are always on these social networks. On these networks, there are tons of advertisements, and fan pages benefitial for businesses. Online users can comment and invite others to these product pages which expands the popularity of the product or service.Another very effective social network for businesses are twitter, where they can post tweets and new updates of their product.
With being accessible to internet wherever we are, finding your product or service is really easy!
Almost every company now has an online website, where businesses can engage not only local customers but customers overseas. Having a strong supply management chain allows distribution to the right customers and at the right time. Therefore, the web allows companies to expand recognition and attain a larger market share.
Businesses say thank-you to social networks because without them, exposure to new customers are very limited. We will still be in the world of only posters, commercials, and radios for advertisements which are very costly! Advertise effectively and with low costs!
