Breaking Bad Has Lasting Effect on Albuquerque

Critically acclaimed television series, Breaking Bad, will be airing it’s series finale tomorrow. The series, which finished filming in Albuquerque, New Mexico in April, has welcomed a steady stream of tourists to its city since the show’s premiere in 2008. Now that the show is ending, local businesses hope their city will continue to profit from having the association with the popular series.

Blue rock candy sold by the Candy Lady in Albuquerque. The store’s owner, Debbie Ball, estimates the “blue meth” have sold 35,000 bags since August of last year.

Businesses such as the Candy Lady and Rebel Donut, took advantage of the opportunities provided by having the show film locally. “It’s basically another business that’s been spawned out of this,” says Debbie Ball. Rebel Donut’s BB-inspired Blue Sky donut relies on the interest of the show’s fans, and sells around 40 dozen on broadcast day.

Breaking Bad star Aaron Paul poses with a box of Rebel Donuts’ BB-inspired treat – complete with sugar ‘meth’ crystals.

Should these two businesses be worried about their future? Definitely not. Although they will not be as profitable on their themed confections, I believe that people will continue to purchase both products. “We expect this craze to continue for a while,” says Tania Armenta, vice-president for the Albuquerque Convention and Visitors Bureau.

Sources:

http://www.nytimes.com/2013/09/29/business/breaking-up-with-breaking-bad-is-hard-for-albuquerque.html?pagewanted=2&ref=business

http://www.ctvnews.ca/entertainment/albuquerque-set-to-say-goodbye-to-breaking-bad-1.1474238

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