The stereotype of the men is that they don’t care about what they are wearing. If you see a guy who is too fashionable, many people ( at least me:P) think that he may be a gay. This stereotype is so typical. Today, I want to talk about the importance of the men fashion.
My classmate, andrew, mentioned about man fashion brand, J-crew, in his blog. Andrew pointed three factors, Joint venture, mediap-product placement, celebrity endorsement, that leveraged the J-crew ‘s market share in men’s clothe industry.
While I was reading his blogs,i realize that there is a huge man fashion marketing growing. Many men starts to care about what they are wearing. It could be in a fashionable way or functional way. Men begins to be more cautious about the brands that they buy, and there are many fashion magazines/ Tv- shows , which are focused on Man, as well.
With this trend, Lululemon ( the brand that our group picked of marketing project) begin to focus on Men’s clothing line by emphasizing their practicality, and being fashionable. Unlike Nike, Adidas, what the brand only focus on the practicality of the clothes, Lululemon stresses their trendy aspects of the clothes along with its functional advanced.
Then, just like J-crew, what strategy makes Lululemon succeed in their men’s product line? I know it is an early stage for them to say whether their line is successful or not. There are definitely several ways that we can leverage their men clothing market share in this industry.For example. they can grow its product lines in sport categories- masculine appeal, such as soccer and basketball, to build it self as men’s brand as equally as it is a women’s brand. Utilizing a social media to present how men can be fashionable wearing lululemon’s functional clothes.. etc. There are various ways that Lululemon can attract men customers which is a high pontential profitiability segment.
Anyway, I begin to realize how much Man actually care about their fashion, and I am very excited to see how long this trend will last and how far it will go
Here is a quick video of Men’s fashion tip! ( If you want to be fashionable, start with this video!- for business guy? i guess?)