With the abundance of cosmetic companies today, only one proved to stand the test of time. A known name to many, Estee Lauder revolutionized the cosmetics industry. The $20 billion company today began in the modest New York home of Joseph and Estee Lauder in 1946. Armed with four skincare products and unshakeable persistence and passion Estee was able to fill an empty niche by consistently producing affordable luxuries that every woman wants. Estee was a risk taker who refused to settle for anything less than the very best. She believed that every woman can be beautiful. The successes of the company are attributed to the recognition of a strong brand image. Estee was a woman of sophistication, the model of the brand while also being a compassionate risk taker. The company never stopped to broaden its product line. Estee understood that she was selling more than just cosmetics, she was selling confidence. By talking to clients and retailers and truly listening, she transformed the way beauty products will be marketed by being the first to generously giving out in store trials, samples and gifts with purchases, a tactic that remains essential to the sales of the beauty industry today.
You can read more about the company from Wikipedia and the company website.
Picture sources: http://img2.timeinc.net/people/i/2007/stylewatch/blog/070604/este_lauder_400x300.jpg
http://www.style.com/slideshows/standalone/beauty/icon/051204ICON/06f.jpg
Works cited:
http://www.entrepreneur.com/article/197658
http://www.google.com/finance?q=NYSE:EL
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