Why is Apple so Successful?
Oct 4th, 2010 by chrischoi
So what is it that makes Apple so successful? Why do even the best companies still fumble and have bottleneck factors even after trying to imitate the same idea? It is because Apple was successfully able to position its products first into the consumers’ minds. By doing so, this gives Apple an advantage over all other companies as it is very difficult for a consumer to change his/her impression after it is formed. In October 2001, Apple was first to innovate a portable mp3 player and is now successfully dominating the technological market.
Apple’s superior marketing strategies definitely is the key component that contributes to their success. By intimately knowing their market, they are effectively able to identify and meet all points of parities from other competing brands, such as Sony. They were also able to cover the area of Point of Differences by introducing the iTunes and its capability of downloading music. This was a favourable, and a unique association that distinguished the iPod from other brands that were in the same frame of reference.
By being the first to leave a mark on the consumer minds, Apple has definitely been able to control and dominate today’s technological market.