Marketing blog #2 (Braille Burgers)
Posted in Uncategorized on Feb 2nd, 2012 1 Comment »
In Jack’s blog post, “South African chain reaches out to visually impaired with the ‘Braille Burgers,’” the importance of Wimpy’s marketing strategy focuses mainly on their product. What Wimpy did was try to influence customer’s decision by providing a way to differentiate themselves in their burgers. Usually when one thinks of differentiating food products, or […]