What can a Spelling Error in an Ad do to a Business?
Posted in Uncategorized on Apr 2nd, 2012 No Comments »
After reading Andy Mao’s blog on Nike’s brand power and Ginny Lo’s blog on Nike’s spelling error, I decided to do some research to see what kind of impact this had on the company. Even though brand loyal Nike consumers would still continue buying its products, I was curious on what significant effect would […]