What can a Spelling Error in an Ad do to a Business?
Apr 2nd, 2012 by chrischoi
After reading Andy Mao’s blog on Nike’s brand power and Ginny Lo’s blog on Nike’s spelling error, I decided to do some research to see what kind of impact this had on the company. Even though brand loyal Nike consumers would still continue buying its products, I was curious on what significant effect would something like spelling error do to a business.
From another article titled “Spelling errors in your articles can spell doom for your business,” it says that grammatical errors, such as typing mistakes, might go as far as effecting the company’s bottom line. If a spelling error occurred when skimming through an article, this would create doubt in the minds of consumers, including myself, and question the reputation and credibility of the company. Moreover, it is also shown that in recent studies “that spelling errors in articles can reduce online sales up to 50%.”
Though Nike has enough brand loyal advocates whom continue buying its product, such a mistake in their advertisements would not harm the brand substantially. However, considering that they are a multimillion dollar corporation, making such a simple and easily fixable mistake should not be acceptable for a company like this.