Posted in Uncategorized on Apr 2nd, 2012 No Comments »
After reading Andy Mao’s blog on Nike’s brand power and Ginny Lo’s blog on Nike’s spelling error, I decided to do some research to see what kind of impact this had on the company. Even though brand loyal Nike consumers would still continue buying its products, I was curious on what significant effect would […]
Posted in Uncategorized on Mar 12th, 2012 No Comments »
The article, “Buy one, Give one Free: TOMS Shoes,” explains clearly why a company that aims to help society can be a successful one. As a proud consumer of TOMS shoes, I really liked the idea of being to help another person out by also benefiting personally from it. TOMS has definitely built a […]
Posted in Uncategorized on Feb 2nd, 2012 1 Comment »
In Jack’s blog post, “South African chain reaches out to visually impaired with the ‘Braille Burgers,’” the importance of Wimpy’s marketing strategy focuses mainly on their product. What Wimpy did was try to influence customer’s decision by providing a way to differentiate themselves in their burgers. Usually when one thinks of differentiating food products, or […]
Posted in Uncategorized on Jan 16th, 2012 No Comments »
In class, we discussed about the numerous ways a business can market itself and the importance of how a strong marketing campaign can determine the level of success of a business. After having shown the sequential marketing campaign that Old Spice used and the level of success it achieved in its business, it reminded me […]
Posted in Uncategorized on Apr 3rd, 2011 No Comments »
COMM 293 has allowed me to learn some valuable skills, some that I know I will use for a long time. From the two major assignments given to us (i.e. Resume and Coverletter) in this course, I was able to improve my portfolio. I learned how to create a strong resume that heavily focuses on experience rather than […]
Posted in Uncategorized on Mar 18th, 2011 No Comments »
Within the past four years, I had the opportunity to visit my grandfather in Malaysia. My grandfather was one person who helped to shape my beliefs and goals in life. Although I always held academics in high regard, it was him who really helped me realize the true importance of it. When I was in […]
Posted in Uncategorized on Dec 4th, 2010 No Comments »
Groupon, a Chicago company that was launched in Novermber2008, is a website that targets major geographic markets in the United States and Canada by offering daily coupons. Groupon works as an “assurance contract using ThePoint’s platform” which means that “if a certain number of people sign up for the offer, then the deal becomes available […]
Posted in Uncategorized on Nov 20th, 2010 No Comments »
Marian Wright Edelman is the perfect example of a social entrepreneur. Founder and president of the Children’s Defence Fund, also known as CDF, Marian sets her aspirations on improving child care and protecting children all over the world who are disabled, homeless, abused, and neglected. By adopting a mission to create and sustain social values, […]
Posted in Uncategorized on Nov 16th, 2010 No Comments »
Nature’s Path Organic is definitely a company that I would consider to be an entrepreneurship., Arran and Ratana Stephens, husband and wife, founded Nature’s Path in 1985. With the aspiration to inspire both the people and the planet along the path of sustainability, Arran embarks his company under his father’s guiding principle of “always [leaving] […]
Posted in Uncategorized on Oct 29th, 2010 No Comments »
Why do so many large corporations outsource call center services to India rather than China, Philippines, or other Asian countries? What is the benefits of doing so? The reason behind this is because India is the second largest English-speaking population and they are able to provide a “qualified workforce” composing of Info-tech literate, tech-savvy, trained, […]