Today, I will be reviewing a blog written by a fellow COMM 296 classmate, Mandy Chow. I agree that Apple’s marketing tactics appeal to various audiences; their success illustrated with their numerous advocates. I’ve personally seen the ad that Mandy has posted on TV maybe twice and its message impacted me enough for me to remember it.
I also agree with the needs that Mandy has listed which has been satisfied from the advertisement. However, the one which I believe is most substantial and noteworthy is “Love“.
As time goes on, society continues to spiral into a busier lifestyle where leisure time with the family is extremely limited. Most parents do not get the luxury of spending a lot of time with their children since the work industry is getting so competitive and time-consuming. This is a known fact, and Apple has recognized and taken action against this dilemma that many families face.
Since FaceTime ultimately grants users with the ability to communicate as if they’re face-to-face, Apple launched several advertisements which demonstrated different types of people using FaceTime and the benefits they derive from it. This is brilliant because consumers can see how they can benefit from FaceTime .
In the case of the advertisement between father and daughter posted on Mandy’s blog, there is a very clear sense of ‘love’. Consumers would see this heartwarming advertisement and associate FaceTime as the key that they need to make-up for lost family bonding time. Parents would be able to talk “face-to-face” with their loved ones during coffee breaks and effectively achieve a greater sense of intimacy relative to if they were to speak over the phone.
FaceTime delivers many benefits to consumers, but it’s ability to provide a greater sense of intimacy between users is what strikes the core desires of many.