Re: Starbucks: India’s Newfound Cup of Tea

It is currently 4:42AM, and I am at the peak of productivity, however, I know that tomorrow I will desperately need caffeine. Speaking of caffeine, I happened to stumble across Jeffery Wang’s blog post “Starbucks: India’s Newfound Cup of Tea”. I was surprised to find out that India just recently opened their first Starbucks outlet.

Although this shows the impact of international branding, being a large company, it is  shocking to me that Starbucks only reached India this October! India is one of the most populated countries on earth, so I expected Starbucks to have already began their business there. At the same time, Starbucks is already large enough and can afford to expand geographically at whichever pace they like.

 

Jeff’s Post: https://blogs.ubc.ca/jwang/2012/11/18/starbucks-indias-newfound-cup-of-tea/

External Blog Post from CNN: http://business.blogs.cnn.com/2012/11/09/starbucks-versus-tea-in-india/