Month: November 2011

After 500 pages of readings and not to mention the 90 hours of lectures my Marketing teacher, I’ve realized one amazing thing about Marketing:

It is definitely not 100% profit driven.

At the end of the day, profits will still be the measure of the success of any Marketing implementation, but it is not necessarily the goal of Marketing as a whole.

“Social Marketing” is this idea which has forever changed my view in Marketing.

From one business’s supplier, employees, staff, marketing channels and basically every aspect of the supply chain, this idea of Social Marketing must be present at all times. Like any other chain, you’re only as strong as your weakest link, as I learned in Marketing class.

 

So what exactly is Social Marketing?

In a Nutshell, “The goal of social marketing is to build a long-term relationship between your organization and its different audiences.” (http://www.omafra.gov.on.ca/english/rural/facts/92-097.htm).

 

In the cut-throat world of business, it is relief to know that there still those who aim to serve people rather than aim to simply drain people out of their money.

From what I’ve learned in Marketing class, Marketers should focus on building long-term relationships with every customer they encounter, and they should aim to satisfy these customers. In focusing on creating this relationship, a business will surely and most definitely thrive.

Focus on creating an image for your brand and make sure that every aspect of your business embodies that image.

Here is a “great compass” on social marketing:

http://kevinmcdougall.wordpress.com/2011/07/14/great-social-marketing-infographic-from-brian-solis/

 

My classmate and very good friend, Cristina Cuyegkeng, writes in her blog, Marketing for Marketing,about how our class has also changed her view on Marketing. She explains how through our class, her view of marketing as a solely profit-making means, is actually directed towards providing customers with what they want and need.

At the end of it all, there is only one thing I wish for you as a reader to take away from this, and that is there is hope for the business world today.

As always, Thanks for reading.

– Kevin Chuahiock

Since the early 1800’s time of the Romans’, Marketers have already tried billions of, if not more, ways to sell a certain product.

Marketers would always come up with the most ingenious ideas just get their products to be known, even using a telegraph during the 1800’s!

Yes, you’ve read right! A TELEGRAPH!

Fun fact 1: The first unsolicited mass spam message was sent out during 1864 via a TELEGRAPH, and it was a commercial for investment opportunities!

Fun fact 2: Did you know that the term “SPAM” was originally an acronym for “Sales Promotion and Marketing”?

 

 

Through out the years, marketers have been using various amounts of channels to be able to advertise their products to their desired customer segment and target market.

Today, one of the major channels being used is social media!

From Facebook to Twitter, marketers have been exploiting this channel because it can reach millions, if not billions, of people for virtually no cost.

Teah, a classmate of mine in my Marketing class, has posted a blog on how Twitter was able to help Carnival Cruise Lines and Cirque du Soleil reach their customers.
In her blog, “Marketing Blog #3: Adding Value Through Twitter“, Teah highlights benefits of using social media, such as Twitter, to a company, especially in trying to communicate to their customers about upcoming promos, events and the like.

Twitter came to life during 2006, and during then, no one could really grasp the potential of such a simple concept.

Today, Marketers need to be up-to-date with the current marketing trends that are, for lack of a better term, “trending” in our current world to be able to have a competitive advantage against their competitors.

One of the hottest trends today is online marketing! Twitter is a form of online marketing and so are the various social medias!

One new form of online marketing is also arising and that is the use of INFOGRAPHS!

Infographs are becoming popular due to it’s creative approach to sharing information to it’s viewers.

With the world riddles with countless information, potential customers are having a hard time trying to find specific information they need to make a purchase.

Using infographs is one of the best ways, today, to show information in a concise, fun and entertaining way.

Here’s an Infograph about Marketing Channels!

Image source: http://dailyinfographic.com/wp-content/uploads/2010/07/history-of marketing.jpg

A site with cool infographs: http://dailyinfographic.com

Give this site a go, you’ll definitely be entertained!

Thanks again for reading this blog!