With the development of the Internet and the pressure of working, shopping on the Internet has becomes a commonplace in our life. However, there are still some unethical behaviours in the marketing.
For the online company, the most important are integrity, products’ quality, shipping speed and service quality. The disadvantage of the online shopping is that customers cannot see the products and the real goods may not be the same as what they have seen on the computer. For example, after image processing, the color of the products become worm and beautiful, actually the goods quality and color is really bad.
So that customers’ feedback plays a significant role in the online marketing; majority people make the decision according the feedback of the previous customers. When the negative feedback comes out, the sellers will remove it by fair means or foul to ensure it will not influence their integrity. Remove negative feedback is really an unethical behavior, which is cheating the customers. There is an example I search online, which is happened in the “eBay”: http://www.oldskoolanthemz.com/forum/chillout-room/110032-ebay-its-unethical-feedback-practices.html
Also lots of fake and inferior products occur in online marketing. For example, I saw news a month ago, a girl sale the fake world famous brand bag, such as “LV”, “ Hermes”, and “Prada” on the Weibo and Facebook, she earns about $200,000 dollars. Actually, this unethical behavior violates the law. And it destroys the balance of the online marketing and the marketing ethic.
All in all, ethic is important for today’s online marketing, as long as the company have the ethic, it will develop better. And also the online marketing environment need to completely, setting a comprehensive standard to protect the customers’ rights and profits, gradually put an end to unethical online marketing.