Spending whole term and working closely with each team member, we finally finished the project which focus on ” target corporation”. It’s not my first time working with others, but it’s the most comfortable group for me. Every member is very nice and hard working. Unlike the traditional presentation, this time we need to make up a video by ourselves. This is a new challenge for me, because I never did video project before. Finally I find  the video assignment is more interesting.

Based on the experience with traditional presentation style, which can be called PowerPoint presentation. Student can use similar material and information which can be searched online. But for the Video presentation, we should think all the thoughts by ourselves, such as firstly, we need a story. Our team’s story is a CNC girl interview the manager and a employe in Target, and the customers in the Target. Secondly, we should know how to shooting. We search lots of information online and try our best to do the assignment. Finally, video editing is the most important. I think our team is an efficiency team,  in each meeting, all of us is very positive, and provide constructive suggestions.

I believe our project will be  successful , not only because we get the mark, but also the project brought us together as a family. I will remember all of the members, Lisa, Komi, Nicole, Janson and Tracy. It’ s really an important memory for me.

Under today’s macroeconomic conditions, the key factor of succeeding is how to quickly adapt to customers’ needs. Companies become more and more customer-oriented.

Most of companies can easily update their new technologies, like smart phones and Internet commerce, such as Apple and Microsoft. But it’s not easy to catch up with the changes of customer’s social behavior. In order to understand the consumers’ behaviors, we should know how the consumers make decisions. Basically the customer’s decision is made based on the social factors. For example, high heels is a symbol of women, every woman desire to have a beautiful high heels, even though they know it’s not comfortable.

So the desire for social proof usually influences our decisions of purchasing items, such as outfits and decorations. Even when we are indecisive on purchasing, we will often turn to the people we know. With the passage of time, customers will make purchasing decision based on the desire of becoming the persons they admire. According to the data what I find, It is claimed that almost 50% of shoppers surveyed admitted to making at least one purchase based on a social media or friend recommendation. Authority principle becomes a major method to attract customers’ eyeball. Famous people always have a big rallying point.

Besides the sections mentioned above, the Reciprocity-“Repaying favors”, Scarcity-“less is more”, and Consistency principle-“being loyal to certain brands” are three large social habits that influence the consumers’ behaviors. So company should focus these seven principles to understand what the customers’ needs and what should we show to the customers.

When you buy the cloth in Joe Fresh, Twenty-one Forever and H&M, did you consider why the clothes in that stores are so cheap? How the price coming out? Before I see the news, which called “made in Bangladesh”, I never consider about, but now I know the reason, which makes me so sad.

In April 2013, an eight-story factory in Bangladesh that manufactured cloth for Joe Fresh collapsed. 1,127 people died, many of them women and children. Other international clothing brands also produced goods in the building including Benetton, Mango and Wal-Mart. Lots of fashion retailers from the western build their factories in low wage developing countries where workers do long hours but with little money.

The two main factors of the textiles market are clothing material and lobar cost. The company, which wants to mark a low price, must decrease the cost of manufacturing.So the poor developing country become the first choice for the company to set up the factory there. Specially women and children there, they can only do the works in the factory which don’t need high skills; the wage is only $36 per month.

Fast fashion market become more and more large in today’s age, and the most customers of those products is students and young person who don’t have high income. So the company in order to meet the customers’ need, reduce the cost and mark a low price is necessary. However, when we developing our fast fashion market, it’s not ethical to pursue low cost and margin, thereby neglecting workers working condition and life standard. They need better life.

From Hannah Wang’s blog “Apple’s New Upgrade—“For The Colorful”“, we can know the competing in smartpahone market is more and more intense.

Samsung and Apple have been competing for the top spot in the smartphone market for close to half a decade. Actually, it’s really hard to verdict which phone is better. But from the sales volume, Apple ultimately won the sales war, with every one of its iPhones being crowned the year’s top handset. Along with the 5S and galaxy S4 coming out, the war is escalating.

The improvement of the technology is not the only way to win this war, the designer of Apple and Samsung put more idea on the vision. Because not all the people can handle the system, they just do some simple things with their phones, such as make a call, text message, play simple games and watch TV. So when the price and system is similar, customer will accord the visual effect of the phones to decide which one should buy. So the new change of the Apple 5S and Samsung S4 is they have more color and customers have more choice.

Comparing with Samsung, I think Apple has much strong marketing strategy. Apple launched two new phones on couple weeks ago, IPhone 5S and IPhone 5C, which looks are similar. But IPhone 5C is a reinforced steel structure hidden beneath the polycarpic plastic. As expected, the IPhone 5S is not cheap, while the price of the 5C is much better, for the 16GB is $549 and 32GB is $749, which is cheaper $100 than IPhone 5S. For the customers who don’t have too much money, they can choose IPhone 5C. On the other hand, most customers prefer spend $100 more to buy a high quality product, so the IPhone 5C is the pressure for customer to buy IPhone 5S.

With the development of the Internet and the pressure of working, shopping on the Internet has becomes a commonplace in our life.  However, there are still some unethical behaviours in the marketing.

For the online company, the most important are integrity, products’ quality, shipping speed and service quality. The disadvantage of the online shopping is that customers cannot see the products and the real goods may not be the same as what they have seen on the computer. For example, after image processing, the color of the products become worm and beautiful, actually the goods quality and color is really bad.

So that customers’ feedback plays a significant role in the online marketing; majority people make the decision according the feedback of the previous customers. When the negative feedback comes out, the sellers will remove it by fair means or foul to ensure it will not influence their integrity. Remove negative feedback is really an unethical behavior, which is cheating the customers. There is an example I search online, which is happened in the “eBay”: http://www.oldskoolanthemz.com/forum/chillout-room/110032-ebay-its-unethical-feedback-practices.html

Also lots of fake and inferior products occur in online marketing. For example, I saw news a month ago, a girl sale the fake world famous brand bag, such as “LV”, “ Hermes”, and “Prada” on the Weibo and Facebook, she earns about $200,000 dollars. Actually, this unethical behavior violates the law. And it destroys the balance of the online marketing and the marketing ethic.

All in all, ethic is important for today’s online marketing, as long as the company have the ethic, it will develop better. And also the online marketing environment need to completely, setting a comprehensive standard to protect the customers’ rights and profits, gradually put an end to unethical online marketing.

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