Blackberry lost over 900 million dollars, and laid off over 1000 employees. After the announcement, BlackBerry’s stock dropped 20 percent. Chief executive Thorsten Heins said: “We are very disappointed with our operational and financial results this quarter and have announced a serious of major changes to address the competitive hardware environment and our cost structure.” On Monday, Sept. 23rd, Fairfax agreed to buy “BlackBerry Limited” with $4.7 billion.
BlackBerry and iPhone were leading in all smart phone sales five years ago. BlackBerry did not find its position in the cell phone market while iPhone was continually exploring new technology and new inventions to make its products more eye catching. After Samsung introduced its smart phones, it became the biggest rival of all other smart phone companies. When Apple company foresaw the power of touch screen phones, it introduced more products on its App store to enhance sales. Samsung didn’t discover any new IT, and stayed with its fancy keyboard. To elaborate, BlackBerry didn’t do a great job of targeting its costumers. BlackBerry’s initial plan was targeting the business man and government costumers. Without an advanced technology development BlackBerry automatically lost its market to iPhone. From an advertising point of view, BlackBerry failed to position its brand. While iPhone was targeting countries such as China and Korea to increase sales, Samsung was hiring stars to be brand spokespersons to increase brand popularity. BlackBerry should have opened up its market internationally to attract more consumers.
Monthly Archives: September 2013
Lac-Mégantic disaster oil incident posts a vast threat in the world
As the explosion toke place in quebec, canada; it has caused over 47 death and blocked several neighbourhood roads. This incident posts a vast threat on the community, and has risen heated decision on in the world. People who live in explosion area are forced to live their home, the members of this company should apologize for not only causing such tragic incident, but also adding inconvenience to people who are involved. They should stand up in public explaining the cause of the incident and their preventions in the future.Moreover compensate the victim’s family, and apologize nationally for adding environmental harm to the world. Oil suppliers are a big component of world’s economy, this incident will lead into a drastic change in stock market. As a quebec citizen, their life is threatened from pollution and damage in the homeland, which has a negative influence in the world.
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