As if Google NoseBETA, end of Youtube, and treasure maps weren’t enough, I came across another April Fool’s prank – American Eagle Outfitter’s Skinny Skinny Jeans.

“If jeggings are too baggy, these are perfect.”

A spray-on denim made out of the softest spider web, these super eco-friendly, technically- scientifically- jeans allow you to do lunges and any kind of physical activity. They’re the new jeans. AEO successfully tricked shoppers into trying on and buying the product, before they finally announced that it’s not real.

This actually seems like a cool product that would look appealing on girls, not so much on guys. Personally, I wouldn’t buy it, but I do see a future in products like this. From flare jeans, to the classic bootcut, trending skinnies, and now ever-popular jeggings, I don’t see why designers wouldn’t be thinking of ways to make jeans tighter and more importantly, more comfortable. No wonder customers were intrigued by the Skinny Skinny and curious to give them a try.

All joking aside, the pranks made me question the credibility of advertisements. If companies are able to persuade its consumers to consider fake products even when they release them on April 1, how easily could an unethical company deceive consumers on a regular day? It also made me aware of the power of promotions from strong brands. Take the example of Google. After the creation of Google Glass, I no longer doubted technological companies’ ability to make products that we had never imagined. As a result, I wasn’t a tint surprised when they announced the Google Nose, I just wow-ed (maybe I’m too gullible).

Nevertheless, the companies were definitely very smart in embracing the first of April to generate buzz. What do you think? Did you find the pranks fun? Annoying? Interesting? Do you know of any other April Fool’s pranks?