“Coming together is a beginning. Keeping together is progress. Working together is success.” (Henry Ford)

While many dislike the idea of team projects, I actually enjoy the process of collaborating and working with other people. And in many times, this time particularly, it led to a more successful and rewarding result.

The team assignments this term allowed me to apply marketing knowledge learned in class to a real company, refined my research skills through doing situational analysis, and allowed me to meet new friends. Like any other team experience, working with others posed challenges such as coordinating meeting times, managing multiple priorities in- and out-of-school since team assignments usually take more time, and coming to agreements through heated discussions. However, it was these conversations that enabled me to gain different perspectives, and prompted the team to build on each other’s strengths.

Furthermore, the video was an especially valuable experience. It allowed us to be creative and forced us to think out-of-the-box to make an engaging and informative video. Because none of us had made videos before, the assignment gave us the responsibility to learn by doing through trying out different softwares and ways to present. Everyone had so many ideas. And since there were limitless ways to make the video, we found ourselves discussing rather than doing. In the end, it was a fun process incomparable to usual presentations, but next time, I will know to start earlier so we will have plenty of time for discussion and to work on the project.

To summarize, my top takeaways are:

• solidified marketing concepts
• enhanced teamwork skills, and
• FUN AND LAUGHS.

Thank you Tamar – you made marketing one of my best courses this year!