Month: January 2011

YouTube is a popular media channel for internet users and marketers know it.

I’ve noticed a steady increase in the amount of  clips that are preceded by of 15-second ads that you must view before you can actually watch what you want. With the rapid development of technology and social media, marketers can tap into a broad consumer base that may or may not be part of their target market. People argue that overlay ads are technically more valuable when people opt-in to watch them. But, with pre-rolls (and no ‘Skip ad’ button), marketers have effectively identified a efficient way to get maximal internet exposure for their ads by choosing to showing their ad before popular videos (clips with the most number of views). I think this is clever because there’s a trend of moving towards watching shows online opposed to on TV because of numerous commercials and convenience. Now, marketers have reconnected to the viewer base.

Here’s the full commerical 2010 Toyota Prius “Harmony” ad that I saw as a pre-roll:

2010 Toyota Prius \”Harmony\” TV Commercial

This commercial appeals to the affective and cognitive components of our attitude while incorporating some green marketing. It has a happy feeling through the bright and attractive background and overall green theme and presents the Prius as an desirable vehicle to own (affective). Viewers are also told that this vehicle is kinder on the environment (cognitive); this is also shown (the greenery is happy when the car drives by). I think this is a pre-rolls that appeal strongly to all aspects of attitude are a strong way of advertising because they may help convince individuals in influencing or deciding roles to persuade the buyer to purchase that particular product.

Hi everyone!

This is my first personal marketing blog for COMM 296.

I hope you will enjoy reading my thoughts and opinions about marketing. Feedback is always welcome 😀

And thank you for dropping by!

We haven’t gotten too far into the course, but we’ve supposedly learned the basic gist of what marketing is. Marketing entails promoting a good or service that satisfies customer needs/wants such that an exchange occurs.

I stumbled across an interesting article today, which can be found at: http://communities.canada.com/vancouversun/blogs/techsense/archive/2011/01/07/16-year-old-port-moody-artist-and-entrepreneur-creates-iphone-ipad-app.aspx?utm_source= feedburner&utm_medium=feed&utm_campaign=Feed%3A+canada%2FiWCa+%28Digital+Life%29

The Apple’s iTunes app store is more than an online store where people can buy apps. It is a marketing tool for not only Apple, but also for app-producers.

Known by her peers as an art lover, 16-year old Paige Rohrick created an app that teaches people how to draw manga and is not only using the Apple App store to sell her app, but to promote her knowledge, interest and skill in manga drawing. Technology is advancing rapidly and is quickly becoming an integral part of many lives. Maybe, through the Apple App store, through which Paige’s artistic abilities are distributed, she may one day be “found” (you know, how people find new-aspiring artists and such …) The odds aren’t great, being a single app in several hundred thousand.

But not a bad start for getting your name ‘out there’ and developing a presence in the online community as testimonial from the number of fans her Facebook page. I suppose brushing up on some marketing skills would really work in Rohrick’s favour in promoting her app and her work. I’m not clear how vigorous Apple is when putting new apps in their store, but surely she (and/or her connections) must have some skill (marketing and otherwise) in order to get her app in the market. I guess this really supports the idea that any product is marketable, and by anyone.