We haven’t gotten too far into the course, but we’ve supposedly learned the basic gist of what marketing is. Marketing entails promoting a good or service that satisfies customer needs/wants such that an exchange occurs.
I stumbled across an interesting article today, which can be found at: http://communities.canada.com/vancouversun/blogs/techsense/archive/2011/01/07/16-year-old-port-moody-artist-and-entrepreneur-creates-iphone-ipad-app.aspx?utm_source= feedburner&utm_medium=feed&utm_campaign=Feed%3A+canada%2FiWCa+%28Digital+Life%29
The Apple’s iTunes app store is more than an online store where people can buy apps. It is a marketing tool for not only Apple, but also for app-producers.
iPhone apps
Known by her peers as an art lover, 16-year old Paige Rohrick created an app that teaches people how to draw manga and is not only using the Apple App store to sell her app, but to promote her knowledge, interest and skill in manga drawing. Technology is advancing rapidly and is quickly becoming an integral part of many lives. Maybe, through the Apple App store, through which Paige’s artistic abilities are distributed, she may one day be “found” (you know, how people find new-aspiring artists and such …) The odds aren’t great, being a single app in several hundred thousand.
But not a bad start for getting your name ‘out there’ and developing a presence in the online community as testimonial from the number of fans her Facebook page. I suppose brushing up on some marketing skills would really work in Rohrick’s favour in promoting her app and her work. I’m not clear how vigorous Apple is when putting new apps in their store, but surely she (and/or her connections) must have some skill (marketing and otherwise) in order to get her app in the market. I guess this really supports the idea that any product is marketable, and by anyone.
Categories: