As Si Chen Liu mentioned in her blog, people love excuses to go out and buy things (sometimes at outrageous prices) that they might not need or use a second time and Valentine’s Day is no different. And to some extent, I do agree that Valentine’s is all about marketing.
Roses are red, violets are blue, sugar is sweet, and so are you! But I bet I could sweeten you up even more with a box of Godiva’s decadent Valentine’s chocolates priced at $100.
Godiva’s gourmet chocolate indulgences are more than premium chocolates. For most, they’re an expression of love… and for others, they’re also a measure of love. Just how much is your sweetheart worth? Love is all about small little things in everyday life, but sometimes it’s OK to splurge and spoil that special someone, right? Godiva’s a genius at appealing psychologically to gift-givers and potential recipients by positioning their product as more than a mouth-watering sweet. This chocolate is a treat, but is also a status symbol and a way to make people feel special, hence the extravagant prices.
Why look like this:
…when you can feel like this with Godiva?
Mass-produced chocolate and Godiva are both chocolate, but Godiva is about quality, luxury, and making an artisan enjoyment out of chocolate, not just satisfying that sweet-tooth we all have. Not everyone can afford, or would consider spending upwards of $50 for a box of sweets. But when you walk by the elegant establishment that is a Godiva store, many will feel the magnetic pull that is Godiva’s advertising saying that you should treasure and treat that special someone just that little bit more and invest in an expensive affectionate gesture on at least that one special day of the year.