A recent visit to Elaine Williamson’s blog has reinforced my perception of M&Ms. I personally think M&Ms are a classic. They’re simple, and quirky and they sell! which is why they’ve been around for so long. Another brand that’s also been around for a while, but are not by any means my favourite is Kraft.
Kraft’s has a lot of products, mostly on the lower-end of the quality spectrum and here they’ve launched a new gum product to attract different demographics and build their brand with the everyday consumer.
Drum roll please…. da da da duunnnn~
What did you have for lunch today? Did you follow a recipe from Kraft?
Kraft is all about delivering healthy eating at inexpensive prices. So, to reach out to younger people who are always on the go and may need an energy boost, Kraft has developed a vitamin-fortified gum.
But is this really compatible to the North American lifestyle? So many products (including yogurt, cereal, and Red Bull) being sold are enriched with “_____” or fortified with “_____”. How much extra of the “good stuff” can the average American consume before it becomes too much?
Trident Vitality seems to be a hit with consumers who are concerned with wellbeing, but how many of them actually know if they really need the extra nutrients offered? More isn’t always better. I think this is a great route for Kraft to go, but launching such a product in less developed countries may better benefit those consumers because those are probably the people that need the vitamin fortification.
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