What comes to mind when you hear the word “life saver”? Police? Firefighters? Surgeons? How about Skype?
Hey, Skype users – what do you use Skype for anyways? To chat with family/friends who’re overseas? To vid-call your teammates about the upcoming assignment? Run for an executive position via conference call because you’re stuck in traffic? (I personally know someone who did that – and they won VP of Production).
Skype takes the cake as one of the more unusual distributors of … a particular service. Skype has it uses but I never thought of using it during a wedding ceremony for exchanging vow as I read in a copy of The Vancouver Sun released March 7th, 2011.
This is distribution exemplified: Getting the right product to the right place at the right time. Groom unable to make it to the altar (because you’re stuck in a hospital bed) but not wanting to disappoint? These wedding planners came up with the creative solution of Skyp-ing. Unconventional, yes, but it enabled the wedding to proceed as planned. This point of contact certainly adds value to the service – or else the wedding wouldn’t even have happened! Skype did save one couple’s married life from going down the drain before it even started. It’s not costly, but I don’t think this method of bonding with your significant other is the way to go for most couples. Kudos to the bride for standing, with composure, at the altar by herself.