The major project that we did in Comm296 was a creative project that was different from all the other projects that I have done for past of my commerce courses. First of all, it is a project about a brand that is chosen by every individual group rather the whole class is assigned to focus on the same brand. Second, the way how the project conduct is not by giving a verbal presentation in class. Instead, it is required to be a video. The advantage of a making a video is that it gives more flexibility for a group to develop the project with their creativity. Last but not least, it is a memorable video that can be saved and can be taken out of the classroom to share with other people. Our group did an animation video like a cartoon rather than having real people presenting in front of the camera. By doing in this way, it is more vivid and can catch more attentions from others.
I am grateful that I had the opportunity to work with a group of people with diversity background, and I gained more knowledge through all the discussions. During our conversations, I learnt to be patient and be respectful to my teammates during the meetings even when I had a fantastic idea. The biggest thing that I learnt was to make a decision by myself. I was an indecisive person before, and I tend to ask other people’s suggestions when it comes to a situation where I need to make a decision. Basically, I overcame this problem by several steps throughout the project. I generate self-confidence by trying to speak up more during the meetings because I knew that expressing a wrong opinion is better than expressing nothing. The next thing that I tried to do was not to care too much about what others think about my opinion. Specifically, I took more time to research what forms we can use for the video. I realized that I would gain more authority by doing research. I did research on which brand had the best review for business animation video software. Finally, I suggested using “Go Animate” to make the video, and our group made an agreement in this decision.
Overall, our group had a great time working together. This marketing project on “Zara” really made me learn a lot, I learnt to make a decision by doing research. Also, I have strengthened my communication skill with this opportunity. I will take this as an enjoyable experience and apply the stuff that I have learnt into my future projects.