As fair trade cosmetics continue to grow substantially in today’s market, there is one major company that has been focusing on sustainability for years. Lush has proudly been a promoter of fresh, natural ingredients since the 1990’s and currently encourages ethical buying, anti-animal testing, ethical campaigns and charitable giving’s.
Lush’s many “vegan”, “organic” and “vegetarian” products have been driving consumers to their stores for decades. It is this push by consumers to be green that is changing the way companies are choosing to present themselves. Many other companies have been adopting a “green” vision and this could pose as a problem for Lush. Large companies like The Body Shop that too base their products from an ethical stand point have proven to be growing competition. But what makes Lush stand out from the crowd? Many see it as “fresher” and “trendier” than competition. Others choose it because of its eye for detail. While other “green” companies sell their products in plastic bottles and containers, Lush ensures to wrap their products in paper, or even fabric to be more sustainable. It’s these little things that set them apart from their competition. They continue to differentiate themselves from the market by successfully offering an array of choices while still being fun, quirky and staying true to their ethical mission statement.
http://jacobfoxx.com/2013/08/23/tesla-model-s-glimpse-future/