Can a company known for it’s monstrous Slurpee’s and endless amount of hotdogs move into the health food market? Well 7-Eleven is sure trying to. They’ve recently added healthier snacks such as “ dry roasted edamame, trail mix, soy nuts and veggie chips” to their options. While not as healthy as some may expect, it might be a signal for things to come.  This strategy hopes to strip away, or alter 7-Eleven’s negative image. By offering a greater variety of products 7-Eleven hopes to appeal to a greater customer base. This strategy isn’t new, it’s one many other chains criticized for their “ less than healthy options” has started to adapt. Large chains like McDonalds and Dunkin Donuts have began offering healthier options, such as oatmeal, whole-wheat wraps and egg-white sandwiches. With the demand for healthier items constantly increasing, 7-Eleven needs to alter their products in order to keep up with competition. Now the question is will it work? Some may argue that 7-Eleven is eternally a one-stop junk food stop, but I think it could work. Especially with the constant increase for healthier options, consumers may be happy to see healthier snacks lining the walls of 7-Eleven.

Article : http://www.cnbc.com/id/101040160

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