BC Wine Territory Identity
(University of British Columbia Library, 2018)
EME 1121
The Okanagan campus of the University of British Columbia (UBC) and KEDGE Business School, Bordeaux, have been working with the British Columbia wine industry to develop its sense of identity for a number of years. More recently, the campus partnered with the Innovation School at the Glasgow School of Art (GSA) to create and deliver participatory workshops in November 2017, which included a full-day workshop on identity as part of the 2018 Wine Leaders Forum. These workshops stimulated thinking about aspects of identity, including terroir, authenticity, expression, and the overall narrative presented by the BC wine territory.
This report outlines the campus’ activities to date, introduces the idea of identity, discusses its importance for wine regions, analyzes findings, recommends actions for wineries, growers, industry organizations and regional associations, and concludes with UBCO’s commitment. It complements GSA’s (2018) report of the workshops.
(Description Source: University of British Columbia Library)
Author
Kim Buschert is a librarian at the University of British Columbia, Okanagan Campus, and is the liaison to the Faculty of Management. She helps organize, track and report on project activities for the UBC Wine Industry Collaboration, as outlined in the agreement with Western Diversification. She participates in activities and provides input into the communication and dissemination of outcomes. She’s skilled in market research, project coordination, library instruction, and research. Before joining UBC Okanagan’s Library, she worked with Interior Health to coordinate residential and addiction services, along with Blue Mountain Vineyard and Cellars.
Malida Mooken (PhD) is a lecturer at the Faculty of Management at the University of British Columbia, Faculty of Management. She holds an MSc in Economic Competitiveness and International Business from the University of Birmingham, UK and a PhD in Management from the University of Stirling, UK.
Her work in the wine industry project is especially focused on understanding and analyzing strategic issues that emerge out of the interactions amongst academics, industry actors, policymakers, and others. She also contributes to the overall process of the project, including the development of appropriate methods and methodologies.
More generally, her research interests are related to the development of individual and collective capabilities, regional economic strategies and qualitative methods of inquiry in real-time. Her research activities provide particular contexts and opportunities to explore critical concerns about the roles and responsibilities of university academics in societies.
Jacques-Olivier Pesme graduated from BEM Bordeaux Management School (France) and Madrid University (Spain), along with completing doctoral studies in France (Bordeaux) and in the USA. After working as an export manager in Spain and in France, he is now Director of the Wine & Spirits Academy at KEDGE Bordeaux, offering dedicated programs on wine management.
Dr. Pesme has published several articles and business cases on strategy in the wine sector, and is regularly interviewed by media nationally and globally. He is a board member of the ISVV (Institute of Vine and Wine Sciences), the founder of the Bordeaux Wine & Business Club, and a UN consultant on market analysis. The Revue des Vins de France ranked him as one of the 200 most influential personalities in the wine industry in 2015.
Roger Sugden (PhD in Economics) is a professor and dean at UBC’s Faculty of Management, and the director of the Regional Socio-Economic Development Institute of Canada (RSEDIC). He has previously worked in the UK at the universities of Birmingham, Edinburgh and Stirling, and in Germany at the Wissenschaftszentrum, Berlin. He has also been Visiting Professor at the Università di Ferrara, Italy, and Visiting Scholar at the University of Cambridge, UK.
Sugden is an expert on economic organization and socio-economic development. His research explores the role that universities can play in communities and societies by bringing together academia and industry to create a unique driver for innovation, becoming a regional focal point for industries that are looking for collaborative opportunities. He has extensive experience and expertise in research knowledge mobilization, having designed and led outreach activities in different parts of the world, including Canada, UK, Italy and Argentina.
Marcela Valania is a research associate at UBC’s Faculty of Management and a team member of the UBC Wine Industry Collaboration.
Marcela was previously a professor at the National University of Mar del Plata, in the field of English as a Foreign Language, and worked in academic administration coordinating research and teaching projects at the University of Birmingham, England, and the University of Stirling, Scotland. Her experience has entailed inputs into a wide set of projects, including seminars, conferences, workshops, festivals, graduate schools, short courses and research. A major feature has been the focus on establishing and nurturing relations with colleagues in international and local networks. A significant aspect of the latter has included contributions to multi-lingual research and learning activities, and to project funding applications.
Marcela is also an artist. In that capacity, she has curated and contributed to research-based exhibitions as part of outreach activities in Canada, the UK, Italy and Argentina.
UBC Library Holdings
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From the Publisher – UBC KEDGE
UBC Okanagan Classroom Artwork Project
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Artwork displayed as part of this project – including the covers of books and journals containing work written or edited by UBCO scholars and researchers – is intended to help enliven university teaching spaces, educate classroom users about the connections between research and teaching, and introduce members of the broader public to some of the research and scholarship carried out at UBCO.
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The UBC Okanagan Classroom Artwork Project began in 2019 with support from the Irving K. Barber School of Arts and Sciences. It is now a joint project of UBCO’s Faculties and the Office of the Provost.
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