New Directions in Art, Fashion and Wine
Sustainability, Digitalization, and Artification
(Lexington Press, 2023)
EME 1202-2
Sustainability, digitalization, and artification have become the cornerstones of a successful business model in a world rocked by the effects of a pandemic and a climate crisis. Organizational strategies in the art, fashion, and wine industries have to be redesigned to reflect these changes. The circular model discussed in this work provides guidance and a vision for systematically moving towards social and environmental sustainability from both a production and consumption perspective. Digitalization provides a viable alternative to brick and mortar and helps create a hybrid presence for brands in both real and virtual worlds. Artification is the process of elevating an object into a work of art and closely mirrors the aestheticization of society in a postmodern world. While selling online is a given, creating an auratic atmosphere to envelop and provide an unforgettable experience requires greater levels of creativity. Each chapter focuses on aspects of consumer culture theory, with its emphasis on identity, lifestyle, and symbolic meaning, with the introductory chapter paying more attention to the application of practice theory to the study of sustainability, artification, and digitalization. The complementarity between the practice turn and the cultural turn promises new insights.
(Description Source: Bloomsbury)
Author
Annamma Joy is the associate dean, Research and Professor of Marketing at UBC Okanagan. Before assuming her position in January 2008, she was a professor of Marketing at Concordia University in Montreal. She is an acknowledged expert on fashion, luxury brands, and art and some of her work has appeared in Financial Times 50 journals such as the Journal of Consumer Research and the Journal of Consumer Psychology.
Her research interests are primarily in the area of consumer behaviour and branding with a special focus on luxury brands, fashion brand experiences, wineries and wine tourism, consumer behaviour in the People’s Republic of China (PRC), and aesthetic consumption. She has been a visiting scholar at The Hong Kong University of Science and Technology, The Hong Kong Polytechnic University, China-Europe International Business School, Shanghai, Lingnan University, Hong Kong, SDA Bocconi, Milan, the Helsinki School of Economics, and Aalto University in Helsinki, Finland.
UBC Library Holdings
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Paper ISBN: 9781666904109
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