‘Measure Twice, Cut Once’

There was recently a post made by Jenny Lee on Vancouver Sun’s business blog documenting Arlene Dickinson’s advice on entrepreneurship.

We all know what negative effects rushing can have on our daily lives. It’s a poor habit to have but can be resolved simply. A decorated member on the Dragons’ Den panel, Dickinson emphasizes planning as crucial to small businesses entering the already convoluted scene.

Referencing a previous post I made about entrepreneurs needing to find PoDs in order to be successful in the market, Dickinson’s comments are much of a blueprint to how this can efficiently be done. Although businesses may find themselves efficient and different than others, critical planning stages might be missed out on. Why are businesses wanting to start businesses in the first place? Obviously the goal is to become successful, but it’s a process that certainly does not happen overnight. Rather, the process involves envisioning strategies before implying immediate tactics, considering as many possibilities as possible (from the simplest steps to complex steps) and working around these rations so that entrepreneurs will have hefty backbones entering the market. The blog post is an important reminder to entrepreneurs and serves as an effective checklist for entrepreneurs wanting to start small businesses.

 

“What’s the rush???”
 (Marketing Guru Arlene Dickinson speaks to students at the Rotman School of Management)

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