Social media marketing has become, and will remain to be, vitally important to companies from many industries.  In a recent post by social media marketing blog Convince & Convert, they analyze exactly how effective “fan pages” on Facebook are.

Convince & Convert reports that posts to users’ “fan pages” can reach anywhere between 2% and 47% of the fans subscribed to the page.  That is quite the difference.  It really just goes to show you that you really don’t know how effective or worthwhile a fan page Facebook post will be.  Of course, there are potential flaws in the research.  However, I think that as a whole Convince & Convert provides us with a fair estimated range.  Facebook posts will never reach anywhere close to 100% of the fans because not everyone actively checks or logs into Facebook every day.

I think that what we can take from this external blog posting is that social media marketing is important, but it is not an exact science.  Even if a company has one million Twitter followers, nowhere close to every one of those followers will see the tweet.  Social media posting are all about posting at the right time, so you have to take into account various factors (age, geographic location) of your fans/followers.

For more information, check out this YouTube video from “Entrepreneur On Fire” as they interview Jay Baer of the blog Convince & Convert.