I definitely learned something today.  Unethical marketers are now targeting text message forms of contest entry to target unknowing individuals.  As classmate Katherine Caverly points out, these marketers send out text messages to individuals regarding a product or service that is completely unrelated to the contest that they entered.

This form of marketing is totally unacceptable and wrong.  People should not be faced with sky high cell phone bills for receiving unwanted text messages.  Something legally needs to be done about this “bait and switch” form of marketing.  As Katherine also points out, this form of marketing goes directly against Dr. Silver’s ethical marketing rubric.

I also believe that this is wrong because these marketers can take advantage of people that are not fully aware of the charges that are going to be applied to their phone bill after they enter these contests.  After all, they probably would not even enter these contests if they knew about these charges beforehand.