Feb 24 2011
Packaging eh?
Don’t you hate it when the product you need to buy is wrapped in such a complicated manner that you just end up thinking to yourself: “Why did I buy this in the first place?” Take for example the Oral-B toothbrush I bought the other day. 
It was sold in a sealed plastic package where there is no way to open it but by brute force. I’ve always wondered why some firms package their products in such a way to make it difficult for the consumer to open. Isn’t the packaging meant to benefit the consumer in the sense that they would WANT to buy the product because of it? The fact that the toothbrush was so hard to take out made me having some post-purchase dissonance thoughts. Albeit being a great toothbrush, in the end, the hardship and length of time it took me to open it might lead me to pick another toothbrush brand next time…