In response to Kristina’s blog about TELUS, I also agree that the success of the company is due to the “highly acclaimed corporate culture.” As mentioned in Kristina’s final paragraph, employees are given the flexibility to work at home. Additionally, autonomy and empowerment are given when they work independently from home, thus increasing job satisfaction. For many employees who live in suburban areas, working at home is cost efficient and better time allocation. According to CBC, if one were to be stuck in traffic for 30 mins daily, a total of 83 hours a year would be wasted. Happier employees lead to more satisfied customers.
TELUS is leading such a great example, that Rogers Communication Inc. is also shifting their focus to corporate culture. Not only is corporate culture important, so is corporate social responsibility; these two terms tend to go hand-in-hand. In TELUS’s 2012 Corporate Social Responsibility Report, the company reportedly invested in numerous communities and contributed to reducing the impact of climate change. Furthermore, by displaying to their customers that TELUS cares, they are connecting with many customers on a more personal level. Hence, customers remain loyal to TELUS, which decreases customer turnover rates.
TELUS reveals its secret to success provides insight to the company’s corporate culture.
Sources:
TELUS_Critter_Roll_Wallpaper_by_pootpoot1999.jpg
http://www.cbc.ca/news/canada/british-columbia/metro-vancouver-traffic-congestion-2nd-worst-in-north-america-1.1380948
http://csr.telus.com/en/
http://www.theglobeandmail.com/report-on-business/incoming-rogers-ceo-expected-to-spark-culture-shift-at-cable-giant/article15445703/
http://www.astd.org/Publications/Magazines/TD/TD-Archive/2012/09/TELUS-Reveals-Its-Secret-to-Success