Now that I have your attention! We all know what is in the picture. POUTINE!!!! Something dear to all of us. Cheese, Fries, Brown Gravy and Meat, what’s not to like? We all are trying to run away from it to avoid Freshman 15, but that’s next to impossible.
This divine side-dish originated from Quebec, a place not so dear to other Canadians. This article talks about how Mcdonald’s would like to expand their market for Poutine after serving it in Quebec for more than 10 years and having more than two-third of the consumers of it, living outside the province.
I agree with the Director of Menu Management, when she says about it being the ‘right time’. Poutine has become so well-known and everybody who eats it once, wants more of it. They have already created a demand by mentioning the ingredients used in the dish, they do not need anymore. A sudden expansion into other markets outside Quebec will help Mcdonald’s capitalize on the want/hype they have created by introducing something like this. Not to mention that Mcdonald’s being a company known for its burgers, can now introduce a ‘Poutine burger’ and charge a higher price for it. Everyone will want it!
